Kevin Michael Seney, M.B.A.
P. O. Box 262272 • Plano, Texas 75093
214.736.5000 • kevinseney@yahoo.com
C-level Executive
C-level executive with 20+ years experience. Expertise in start-up environments, securing venture capital, and public speaking. Proven ability to manage franchise development and operations, to lead development consultants, and to develop innovative business models. Demonstrated skill in financial and operational management, training / development of staff, and developing and leading high-performing, cross-functional teams.
Contract Negotiations • Franchise Development and Sales • Product Development • Product Marketing
Public Relations • Regulation Compliance • Risk Management • Sales • Sales Development • Start-Up Operations
Career Achievements
Granted franchise approvals for all 50 states for Bug! Realty.
Gained national recognition for company, using only $500,000 in initial venture capital.
Developed unique business model, new to the industry.
Made guest appearance at Real Estate Connect by Inman News, a national real estate conference for industry executives, and on CNBC’s Let’s Talk Franchise show.
Sold 5 local franchises and 1 regional developer license.
Opened 5 net branches in Southern California and additional net branches in Wyoming, and Arizona.
Grew rapidly and gained high level market exposure, utilizing a much lower capital base than our competition.
Developed net branch model, one of the first companies to deploy an operational web-based origination system.
Became one of the first companies to market real estate and financing direct to the consumer.
Professional Experience
CEO
Bug! Realty USA, Inc. San Francisco, California. 2004 – 2011.
Created original concept and business plan.
Recruited founding board members and angel investors.
Provided leadership to start-up operation.
Developed franchise business plan and registered UFOC in all 50 states, working closely with Francorp of Chicago.
Organized our first round of venture financing working with venture capital consultant and attorney.
Launched franchise system based on single-unit franchise sales. The following year, we registered and sold our first regional developer franchise in San Francisco.
Entertained offers from major national real estate conglomerates, including Berkshire Hathaway’s Home Services of America and Realogy, and reached a decision to move forward with second round of venture capital financing instead.
Spoke for several regional and national real estate conferences, introducing our model to the industry.
Appeared as guest on CNBC’s show, Let’s Talk Franchise.
Sold equity in the company; company continues to thrive as Dot Realty.
Selected Accomplishments
Closed 2 rounds of private financing.
Granted franchise approvals for all 50 states.
Gained national recognition for company, using only $500,000 in initial venture capital.
Developed unique business model, new to the industry.
Produced TV and radio advertising.
Made guest appearance at Real Estate Connect by Inman News, a national real estate conference for industry executives.
Made guest appearance on CNBC’s Let’s Talk Franchise show.
Sold 5 local franchises and 1 regional developer license.
Regional Vice President
CFIC Home Mortgage. Miami, Florida. 2006 – 2007.
Recruited and trained branch managers for southern California, Arizona, and Wyoming.
Identified local players capable of supporting a net branch.
Assisted each manager in recruiting and training their loan agents.
Managed production.
Selected Accomplishments
Opened 5 net branches in Southern California and additional net branched in Wyoming, and Arizona.
Recruited and trained sales group.
General Partner
Piper Coronado Aviation, LLC. Coronado, California. 2002 – 2005.
Acquired, financed, and maintained aircraft.
Developed, constructed, and financed aircraft hangars.
Leased aircraft and hangar space.
Developed fractional ownership shares.
Selected Accomplishments
Provided low-cost leasing of new aircraft to business owners.
Provided low-cost fractional ownership to business owners.
Provided hangar and ground services.
Liquidated all assets efficiently and profitably for investors and shareholders.
President / Chief Executive Officer
The Home Loan Store, Inc. Danville, California. 1995 – 2001.
Functioned as founder and CEO for start-up mortgage banking operation.
Negotiated leases for retail space, operations center, and capital equipment.
Recruited key managers and employees.
Obtained licensing and lending approvals through major wholesale lending sources.
Served as company spokesperson at industry events and public relations events.
Developed unique branding and positioning for the company.
Selected Accomplishments
Grew rapidly and gained high level market exposure, utilizing a much lower capital base than our competition.
Developed net branch model, one of the first companies to deploy an operational web-based origination system.
Became one of the first companies to market real estate and financing direct to the consumer.
Sold company to Union Trust in 2000 and remained as CEO during transition until January 2001.
Vice President of Sales
Plaza Home Mortgage Bank, FSB. Santa Ana, California. 1991 – 1995.
Fortune 100 Management Consultant
Apple Computer, Inc. San Ramon, California.
Sales Consultant – Graduate Internship
Everex Systems PTY Ltd. San Jose, California.
Education
M.B.A. in Finance and Information Systems. San Diego State University. Graduate School of Business.
B.S. in Molecular Biology. San Diego State University. San Diego, California.
Specialized Licensure
Private Pilot FAA License #2785118








