Kevin Seney • C-level Executive
C-level executive with 20+ years experience. Expertise in start-up environments, securing venture capital, and public speaking. Proven ability to manage franchise development and operations, to lead development consultants, and to develop innovative business models. Demonstrated skill in financial and operational management, training / development of staff, and developing and leading high-performing, cross-functional teams.
Contract Negotiations • Franchise Development and Sales • Product Development • Product Marketing • Public Relations • Regulation Compliance • Risk Management • Sales • Sales Development • Start-Up Operations
Career Achievements
Granted franchise approvals for all 50 states for an Innovative New Real Estate Franchise model.
Gained national recognition for the company, using only $500,000 in initial venture capital.
Developed unique business model, new to the industry.
Made guest appearance at Real Estate Connect by Inman News, a national real estate conference for industry executives, and on CNBC’s Let’s Talk Franchise show.
Sold 5 local franchises and 1 regional developer license.
Opened 5 net branches in Southern California and additional net branches in Wyoming, and Arizona.
Grew rapidly and gained high level market exposure, utilizing a much lower capital base than our competition.
Developed net branch model, one of the first companies to deploy an operational web-based origination system.
Became one of the first companies to market real estate and financing direct to the consumer.
Professional Experience:
I resigned as CEO in October 2018 and continued to serve as Director and Chairman of the Board until December 2021.
Our partnership with RAHN AG of Zürich and The Amir Group of UAE combines a world class product portfolio of high-quality specialties with established know-how in developing successful cosmetic concepts. We have produced an innovative new line of high-quality anti-aging dermaceutical products that are now being sold both wholesale and retail under our Studio Natural Skincare brand. This expanding product line is the driving force behind our expansion in the USA, The Middle East and Europe.Genocept Bioscience Inc. was born out of the Merger of a leading-edge Dermaceutical R&D Company and a long-established Pharmaceutical Company. I served as the “Transitional CEO” during the merger and later as CEO of the combined company: Negotiating with our Business Partners and Suppliers, Recruiting Key Management personnel and Preaching to the Faithful. I took leave as CEO in 2018 and served as Director and Chairman of the Board until December 2021. Our partnership with RAHN AG of Zürich and The Amir Group of UAE combines a world class product portfolio of high-quality specialties with established know-how in developing successful cosmetic concepts. We have produced an innovative new line of high-quality anti-aging dermaceutical products that are now being sold both wholesale and retail under our Studio Natural Skincare brand. This expanding product line is the driving force behind our expansion in the USA, The Middle East and Europe.
Member of the Boardroom
Moss Adams LLP
January 2016 – December 2021
Member of the Boardroom
Price Waterhouse Management Consultants
June 2011 – January 2016 (4 years 8 months)
CEO – Real Estate Franchise Development
San Francisco • CA • 2005 – 2011 (6 Years)
Created original concept and business plan.
Recruited founding board members and angel investors.
Provided leadership to start-up operation.
Developed franchise business plan and registered UFOC in all 50 states, working closely with Francorp of Chicago.
Organized our first round of venture financing working with venture capital consultant and attorney.
Launched franchise system based on single-unit franchise sales. The following year, we registered and sold our first regional developer franchise in San Francisco.
Entertained offers from major national real estate conglomerates, including Berkshire Hathaway’s Home Services of America and Realogy, and reached a decision to move forward with second round of venture capital financing instead.
Spoke for several regional and national real estate conferences, introducing our model to the industry.
Appeared as guest on CNBC’s show, Let’s Talk Franchise.
Sold equity in the company; company continues to thrive as Dot Realty.
Selected Accomplishments
Closed 2 rounds of private financing.
Granted franchise approvals for all 50 states.
Gained national recognition for company, using only $500,000 in initial venture capital.
Developed unique business model, new to the industry.
Produced TV and radio advertising.
Made guest appearance at Real Estate Connect by Inman News, a national real estate conference for industry executives.
Made guest appearance on CNBC’s Let’s Talk Franchise show.
Sold 5 local franchises and 1 regional developer license.
Regional Vice President
CFIC Home Mortgage. Miami, Florida. 2005 – 2007.
Recruited and trained branch managers for southern California, Arizona, and Wyoming.
Identified local players capable of supporting a net branch.
Assisted each manager in recruiting and training their loan agents.
Managed production.
Selected Accomplishments
Opened 5 net branches in Southern California and additional net branched in Wyoming, and Arizona.
Recruited and trained sales group.
CEO
Piper Coronado Aviation, Inc. Coronado, California. 2002 – 2005.
Acquired, financed, and maintained aircraft.
Developed and financed aircraft hangars.
Leased aircraft and hangar space.
Created fractional ownership shares.
Selected Accomplishments
Provided low-cost leasing of new aircraft to business owners.
Provided low-cost fractional ownership to business owners.
Provided hangar and ground services.
Liquidated all assets efficiently and profitably for investors and shareholders.
CEO
The Home Loan Store, Inc. Danville, California. 1995 – 2001.
Functioned as founder and CEO for start-up mortgage banking operation.
Negotiated leases for retail space, operations center, and capital equipment.
Recruited key managers and employees.
Obtained licensing and lending approvals through major wholesale lending sources.
Served as company spokesperson at industry events and public relations events.
Developed unique branding and positioning for the company.
Selected Accomplishments
Grew rapidly and gained high level market exposure, utilizing a much lower capital base than our competition.
Developed net branch model, one of the first companies to deploy an operational web-based origination system.
Became one of the first companies to market real estate and financing direct to the consumer.
Sold company to Union Trust/GMAC in 2000 and remained as CEO during transition until January 2001.
West Coast Regional Director of Sales and Marketing
Bank of America (Formerly Fleet Bank) 1994 – 1995.
Director of Retail Marketing – Sr. Loan Officer
Plaza Home Mortgage Bank, FSB. Santa Ana, California. 1991 – 1995.
Fortune 100 Business Development
Apple Computer, Inc. Cupertino, California.
Business Development – Graduate Internship
Everex Systems PTY Ltd. San Jose, California.
Education
M.B.A. in Finance and Information Systems. San Diego State University – Graduate School of Business.
B.S. in Molecular Biology. San Diego State University. San Diego, California.
Specialized Licensure
Private Pilot FAA License #2785118