Kevin Seney • C-level Executive
C-level executive with 20+ years experience. Expertise in start-up environments, securing venture capital, and public speaking. Proven ability to manage franchise development and operations, to lead development consultants, and to develop innovative business models. Demonstrated skill in financial and operational management, training / development of staff, and developing and leading high-performing, cross-functional teams.
Contract Negotiations • Franchise Development and Sales • Product Development • Product Marketing • Public Relations • Regulation Compliance • Risk Management • Sales • Sales Development • Start-Up Operations
Career Achievements
Granted franchise approvals for all 50 states for an Innovative New Real Estate Franchise model.
Gained national recognition for the company, using only $500,000 in initial venture capital.
Developed unique business model, new to the industry.
Made guest appearance at Real Estate Connect by Inman News, a national real estate conference for industry executives, and on CNBC’s Let’s Talk Franchise show.
Sold 5 local franchises and 1 regional developer license.
Opened 5 net branches in Southern California and additional net branches in Wyoming, and Arizona.
Grew rapidly and gained high level market exposure, utilizing a much lower capital base than our competition.
Developed net branch model, one of the first companies to deploy an operational web-based origination system.
Became one of the first companies to market real estate and financing direct to the consumer.
Professional Experience:
I resigned as CEO in October 2018 and continued to serve as Director and Chairman of the Board.
Genoceutical Overview:
Genoceutical, Inc., a dynamic company that emerged from the merger of a leading-edge Dermaceutical R&D Company and a well-established Pharmaceutical Company in 2021. Our strategic alliances with RAHN AG of Zürich and The Amir Group in UAE bring together a world-class product portfolio of high-quality actives and extensive expertise in developing successful Dermaceutical and Skincare products. At Genoceutical, we take pride in introducing our revolutionary line of premium anti-aging dermaceutical products. Sold both wholesale and retail under our renowned RAVIVEE’ Natural Skincare, STUDIO Cosmetics and BLIZZARD Teeth Whitening systems, these products have garnered exceptional acclaim. They represent the essence of innovation and top-notch quality, setting new industry standards.
Driven by our highly sought-after product line, we are rapidly expanding our presence across the USA, The Middle East, and Europe. This expansion signifies our commitment to providing effective and sustainable skincare solutions to a global customer base.
Genoceutical, Inc. has recently acquired Natureceutical Organics, Inc. and will begin to produce All Natural Skincare & Cosmetics in Bali Indonesia to be distributed in the United States, Europe and the Middle East beginning in the Spring of 2024.
BALI NATURALS Coming in 2024 – from Bali Indonesia
“Every step taken in mindfulness brings us one step closer to healing ourselves and the planet.” ~Thich Nhat Hanh, renowned Buddhist monk
The quote from the eminent Buddhist monk serves as a reminder that we need to heal ourselves first to be able to contribute to the longevity of the Earth. We are not alone in this, though, as the current consumer base is growing more environmentally and ethically conscious than ever.
For more information about Genoceutical and our transformative products, please visit our website: http://www.genoceutical.com. Join us on our journey as we revolutionize the skincare industry!
- Website:
- http://www.genoceutical.com
Member of the Boardroom
Moss Adams LLP
January 2016 – Dec 2021
Member of the Boardroom
Price Waterhouse Management Consultants
June 2011 – January 2016 (4 years 8 months)
CEO – Real Estate Franchise Development
San Francisco • CA • 2005 – 2011 (6 Years)
Created original concept and business plan.
Recruited founding board members and angel investors.
Provided leadership to start-up operation.
Developed franchise business plan and registered UFOC in all 50 states, working closely with Francorp of Chicago.
Organized our first round of venture financing working with venture capital consultant and attorney.
Launched franchise system based on single-unit franchise sales. The following year, we registered and sold our first regional developer franchise in San Francisco.
Entertained offers from major national real estate conglomerates, including Berkshire Hathaway’s Home Services of America and Realogy, and reached a decision to move forward with second round of venture capital financing instead.
Spoke for several regional and national real estate conferences, introducing our model to the industry.
Appeared as guest on CNBC’s show, Let’s Talk Franchise.
Sold equity in the company; company continues to thrive as Dot Realty.
Selected Accomplishments
Closed 2 rounds of private financing.
Granted franchise approvals for all 50 states.
Gained national recognition for company, using only $500,000 in initial venture capital.
Developed unique business model, new to the industry.
Produced TV and radio advertising.
Made guest appearance at Real Estate Connect by Inman News, a national real estate conference for industry executives.
Made guest appearance on CNBC’s Let’s Talk Franchise show.
Sold 5 local franchises and 1 regional developer license.
Regional Vice President
CFIC Home Mortgage. Miami, Florida. 2005 – 2007.
Recruited and trained branch managers for southern California, Arizona, and Wyoming.
Identified local players capable of supporting a net branch.
Assisted each manager in recruiting and training their loan agents.
Managed production.
Selected Accomplishments
Opened 5 net branches in Southern California and additional net branched in Wyoming, and Arizona.
Recruited and trained sales group.
CEO
Piper Coronado Aviation, Inc. Coronado, California. 2002 – 2005.
Acquired, financed, and maintained aircraft.
Developed and financed aircraft hangars.
Leased aircraft and hangar space.
Created fractional ownership shares.
Selected Accomplishments
Provided low-cost leasing of new aircraft to business owners.
Provided low-cost fractional ownership to business owners.
Provided hangar and ground services.
Liquidated all assets efficiently and profitably for investors and shareholders.
CEO
The Home Loan Store, Inc. Danville, California. 1995 – 2001.
Functioned as founder and CEO for start-up mortgage banking operation.
Negotiated leases for retail space, operations center, and capital equipment.
Recruited key managers and employees.
Obtained licensing and lending approvals through major wholesale lending sources.
Served as company spokesperson at industry events and public relations events.
Developed unique branding and positioning for the company.
Selected Accomplishments
Grew rapidly and gained high level market exposure, utilizing a much lower capital base than our competition.
Developed net branch model, one of the first companies to deploy an operational web-based origination system.
Became one of the first companies to market real estate and financing direct to the consumer.
Sold company to Union Trust/GMAC in 2000 and remained as CEO during transition until January 2001.
West Coast Regional Director of Sales and Marketing
Bank of America (Formerly Fleet Bank) 1994 – 1995.
Director of Retail Marketing – Sr. Loan Officer
Plaza Home Mortgage Bank, FSB. Santa Ana, California. 1991 – 1995.
Fortune 100 Business Development
Apple Computer, Inc. Cupertino, California.
Business Development – Graduate Internship
Everex Systems PTY Ltd. San Jose, California.
Education
M.B.A. in Finance and Information Systems. San Diego State University – Graduate School of Business.
B.Sc. in Molecular Biology. San Diego State University. San Diego, California.
Specialized Licensure
Private Pilot FAA License #2785118
Linkedin: Kevin Seney
As I embark on this exciting new phase of my career, my goal is to transition into a hands-on leadership role, away from the confines of the corporate office. I’m drawn to roles in industries like construction, or energy production, which offer me the opportunity to leverage my unique background to drive operational excellence, a culture of teamwork and innovation, and make a meaningful impact. I am also interested in the non-profit sector, where I am open to Director or Executive roles.
With over a decade of C-level experience, I am a results-driven business executive with a history in biotechnology and pharmaceuticals. My expertise lies in orchestrating mergers, fostering growth, and navigating leadership transitions to drive strategic and operational objectives.
As former CEO and now Chairman of the Board at Genoceutical, Inc., I led the successful merger of two companies, secured patents, trademarks, and publications, and established pivotal global partnerships. My ability to recruit top-tier talent, cultivate an atmosphere of innovation, and uphold a standard of excellence has been a hallmark of my leadership.
Before entering the biotech realm, I held prominent positions in the Real Estate and Mortgage Banking sector. As CEO of The Home Loan Store and a National Real Estate Franchise, I spearheaded initiatives that fueled substantial growth and operational efficiency.
My journey began in the rugged landscapes of rural Wyoming, where I was raised in a prominent local business family. This upbringing instilled in me a work ethic rooted in grit, determination, and a hands-on approach to tackling challenges.
Early in my work history, I immersed myself in physically demanding roles, including ranching, heavy construction and coal mining. I gained an early foundation in engineering and heavy construction, having worked on the Survey Crew during the construction of a regional hospital. This experience demanded precision and accuracy in translating complex engineering plans to the construction site, a mindset that has served me well throughout my career. These experiences not only honed my resilience but also bestowed invaluable insights into large-scale industrial operations and equipment.
Through college and graduate school, where I studied both Science and Business, I forged my path with the same determination. My work ethic has been the cornerstone of my success in executive roles.
If you are aware of or connected to opportunities that could benefit from my blend of executive leadership and practical expertise, I welcome the chance to connect.